MAY 2021
Actions on our screens
MORE THAN 8 MILLION IMPACTS IN APRIL
Last April, the Callao City Lights screens registered nearly 8.3 million impacts on an audience of just over 2 million unique users who visited the area.
The profile of the audience during this period was 49.65% male and 50.35% female, mostly aged between 26 and 40, and with an average economic level. An audience interested in art and entertainment, society, sports and style and fashion.
These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Infinia Mobile between 1 and 30 April 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
On the other hand, the data reveals that in the last week of April (between 26th April and 2nd May), just over 1.9 million impacts and nearly 928,000 unique users were reached. In this case, the dominant demographic group during those days was women (52%) and men (48%), mostly aged between 26 and 55, with a medium economic level, and with interests in society, art and entertainment, style and fashion, and sport.
Other events in Callao City Lights
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
JUNE 2026EVENTS IN OUR SPACE THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAOMovistar Plus chose our venue to host the premiere of ‘La más grande’, a four-part docuseries on the life and legacy...
CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS
JUNE 2026EVENTS IN OUR SPACE CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDSGala evening at Cines Callao. Vocento chose our venue to host the first edition of the MUJERHOY Futura...
COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
JUNE 2026EVENTS IN OUR SPACE COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASSThere was great excitement in Madrid’s Plaza del Callao as people gathered for a unique...
Other actions in Callao City Lights
BRANDS CELEBRATE SPAIN’S WORLD CUP VICTORY AT CALLAO CITY LIGHTS
JULY 2026Actions on our screens BRANDS CELEBRATE SPAIN’S WORLD CUP VICTORY AT CALLAO CITY LIGHTSCongratulations, champions, on winning that new World Cup!!For the second time in history, Spain has...
CIRCUITO GRAN VÍA SEES ITS IMPRESSIONS NUMBERS RISE BY 8% IN THE FIRST HALF OF 2026
JULY 2026Actions on our screensCIRCUITO GRAN VÍA SEES ITS IMPRESSIONS NUMBERS RISE BY 8% IN THE FIRST HALF OF 2026The audience for our screens continues to grow. During the first half of 2026, the...
LAST CHANCE TO TRAVEL WITH WIZZ AIR FROM CALLAO AND LOPE DE VEGA!
JULY 2026Actions on our screens ¡LAST CHANCE TO TRAVEL WITH WIZZ AIR FROM CALLAO AND LOPE DE VEGA!Low-cost airline Wizz Air is appearing on the outdoor screens at Cines Callao and the Lope de Vega...