MAY 2021
Actions on our screens
MORE THAN 8 MILLION IMPACTS IN APRIL
Last April, the Callao City Lights screens registered nearly 8.3 million impacts on an audience of just over 2 million unique users who visited the area.
The profile of the audience during this period was 49.65% male and 50.35% female, mostly aged between 26 and 40, and with an average economic level. An audience interested in art and entertainment, society, sports and style and fashion.
These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Infinia Mobile between 1 and 30 April 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
On the other hand, the data reveals that in the last week of April (between 26th April and 2nd May), just over 1.9 million impacts and nearly 928,000 unique users were reached. In this case, the dominant demographic group during those days was women (52%) and men (48%), mostly aged between 26 and 55, with a medium economic level, and with interests in society, art and entertainment, style and fashion, and sport.
Other events in Callao City Lights
GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’
JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And...
ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’
JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' SkyShowTime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a...
CALLAO, SCENE OF THE XXI INTERNATIONAL UNIVERSITY SHORT FILM FESTIVAL ADN
APRIL 2025EVENTS IN OUR SPACE CALLAO, SCENE OF THE XXI INTERNATIONAL UNIVERSITY SHORT FILM FESTIVAL ADNEnthusiasm, excitement and a lot of emotions. This was the atmosphere that was breathed during...
Other actions in Callao City Lights
BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTSBugaboo, the Dutch firm specialising in baby products, launches a campaign on the outdoor screens of Callao...
ADOLFO DOMÍNGUEZ LAUNCHES ITS ADN PERFUME COLLECTION IN CALLAO CITY LIGHTS
JUNE 2025Actions on our screens ADOLFO DOMÍNGUEZ LAUNCHES ITS ADN PERFUME COLLECTION IN CALLAO CITY LIGHTSI choose to be me'. This is the claim of the campaign that Adolfo Domínguez has launched on...
UNILEVER AND USAIN BOLT PRESENT SKIP FOR SHORT CYCLES, AT CIRCUITO GRAN VÍA
MAY 2025Actions on our screens UNILEVER AND USAIN BOLT PRESENT SKIP FOR SHORT CYCLES, AT CIRCUITO GRAN VÍAFaster than ever'. This is the slogan of the campaign that Unilever has just launched on the...