Michelin once again relies on our screens with a repositioning of its 3D campaign broadcast last year, this time with broadcasting in Callao City Lights and in the outdoor supports of the Coliseum and Rialto theaters. The campaign aims to reaffirm the company’s power of innovation and consolidate its position as an industry leader. The action, made up of two creatives, shows the image of an impressive ship that seems to protrude from the screen and that of a lunar vehicle that prevents a rock from flying off the screen.

Under the slogan ‘On the road and beyond’, the piece thus reflects Michelin’s activity in other fields beyond tires, such as the decarbonization of maritime transport through huge sails used in merchant marine vessels and lunar exploration, thanks to the technological materials incorporated into the wheels of autonomous vehicles to carry out this activity on the planet. Campaign managed by OMG.