MAY 2025
Actions on our screens
MICHELIN LAUNCHES 3D CAMPAIGN IN CALLAO AND GRAN VIA
Michelin once again relies on our screens with a repositioning of its 3D campaign broadcast last year, this time with broadcasting in Callao City Lights and in the outdoor supports of the Coliseum and Rialto theaters. The campaign aims to reaffirm the company’s power of innovation and consolidate its position as an industry leader. The action, made up of two creatives, shows the image of an impressive ship that seems to protrude from the screen and that of a lunar vehicle that prevents a rock from flying off the screen.
Under the slogan ‘On the road and beyond’, the piece thus reflects Michelin’s activity in other fields beyond tires, such as the decarbonization of maritime transport through huge sails used in merchant marine vessels and lunar exploration, thanks to the technological materials incorporated into the wheels of autonomous vehicles to carry out this activity on the planet. Campaign managed by OMG.
Other events in Callao City Lights
CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS
SEPTEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS A bronze award for Best Venue. This is the award that Callao City Lights received at the 2025 Eventoplus...
LOGITECH TURNS CALLAO INTO GAMING TERRITORY
SEPTEMBER 2025EVENTS IN OUR SPACE LOGITECH TURNS CALLAO INTO GAMING TERRITORYLogitech chose our space to present its latest gaming innovations at Logitech G PLAY 2025. This event is the...
AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS
SEPTEMBER 2025Events in our space AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS Alejandro Amenábar chose Cines Callao for the premiere of his new feature film: “El cautivo” (The...
Other actions in Callao City Lights
CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION SHOW HELD IN THE PLAZA MAYOR
OCTOBER 2025Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION SHOW HELD IN THE PLAZA MAYOR Carolina Herrera staged a spectacular event to present her...
XIAOMI LAUNCHES ITS NEW 15T SERIES SMARTPHONE AT CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screensXIAOMI LAUNCHES ITS NEW 15T SERIES SMARTPHONE AT CIRCUITO GRAN VÍA Xiaomi has once again placed its trust in our screens, this time to announce the launch of its...
CALLAO CITY LIGHTS, SHOWCASE OF THE RYDER CUP
SEPTEMBER 2025 Actions on our screensCALLAO CITY LIGHTS, THE RYDER CUP CAMPAIGN SHOWCASE IN MADRID Golf is more than just a sport—it’s an experience. Callao City Lights in Madrid became the iconic...