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MCDONALD’S UNVEILS ITS NEW BIG ARCH WITH A 3D DISPLAY AT CALLAO CITY LIGHTS

PRIME DOOH MADRID

PRIME DOOH MADRID

SEPTEMBER 2026

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MCDONALD’S UNVEILS ITS NEW BIG ARCH WITH A 3D DISPLAY AT CALLAO CITY LIGHTS

MCDONALD'S PRESENTA SU NUEVA BIG ARCH CON UN 3D EN CALLAO CITY LIGHTS

McDonald’s has once again chosen our screens, this time to announce the launch of its new Big Arch, designed for those who are really craving the brand’s flavour. A 3D campaign featuring the new burger, which seems to pop out of the screens, and which ends with a specific nod to the city: ‘Madrid is best enjoyed on a full stomach’.

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