JUNE 2024
Actions on our screens
MAYBELLINE HAS FIREWORKS IN THE CALLAO SQUARE
On the occasion of the launch of the new Lash Sensational Firework mascara, Maybelline launches a spectacular 3D campaign on the screens of Callao City Lights. Starring Vicco (‘Nochentera’), the action shows the effect of the product on the eyelashes of the singer, who appears in the piece surrounded by fuchsia fireworks.
The campaign also includes other creative focused on the product and its results: a bigger look thanks to its super helix brush that adds volume and length to the eyelashes, imitating fireworks. And also a synchronized action on several of the screens located in the Callao square.
Other events in Callao City Lights
CINES CALLAO, PROTAGONISTS IN TELEMADRID
FEBRUARY 2025 CCL IN MEDIA CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our...
NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALA
ENERO 2025 EVENTS IN OUR SPACE NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALAOnce again this year, La Fábrica chose our emblematic Sala 1 space to hold the annual Notodofilmfest...
CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL
DECEMBER 2024Events in our spaceCINES CALLAO PREMIERES `JUMP WITH ME', ITS FIRST MUSICALSuccessful premiere of ‘Salta conmigo’, the first musical to premiere in the recent history of Cines Callao. A...
Other actions in Callao City Lights
PRINGLES LAUNCHES ITS SUPER MARIO EDITION IN CIRCUITO GRAN VÍA
JANUARY 2025Actions on our screensPRINGLES LAUNCHES ITS SUPER MARIO EDITION IN CIRCUITO GRAN VÍAPringles launches a campaign on the 15 screens of Circuito Gran Vía to present its new edition of...
VIAJES EL CORTE INGLÉS PROMOTES THE MEXICAN CARIBBEAN IN CIRCUITO GRAN VÍA THEATRES
ENERO 2025Actions on our screensVIAJES EL CORTE INGLÉS PROMOTES THE MEXICAN CARIBBEAN IN CIRCUITO GRAN VÍA THEATRESCrystalline waters, marine fauna, mariachis, Mexican ceramics and its incomparable...
ROSSY DE PALMA AND BIBIANA FERNÁNDEZ STAR IN THE NEW COSTA, IN CALLAO CITY LIGHTS
JANUARY 2025 Actions on our screens ROSSY DE PALMA AND BIBIANA FERNÁNDEZ STAR IN THE NEW COSTA, IN CALLAO CITY LIGHTSRossy de Palma and Bibiana Fernández fill the screens of Callao City Lights with...