JUNE 2024
Actions on our screens
MAYBELLINE HAS FIREWORKS IN THE CALLAO SQUARE
On the occasion of the launch of the new Lash Sensational Firework mascara, Maybelline launches a spectacular 3D campaign on the screens of Callao City Lights. Starring Vicco (‘Nochentera’), the action shows the effect of the product on the eyelashes of the singer, who appears in the piece surrounded by fuchsia fireworks.
The campaign also includes other creative focused on the product and its results: a bigger look thanks to its super helix brush that adds volume and length to the eyelashes, imitating fireworks. And also a synchronized action on several of the screens located in the Callao square.
Other events in Callao City Lights
EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’
FEBRUARY 2024 Events in our space EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’ Atresplayer once again chose our space, this time to celebrate the premiere of ‘FoQ: La...
CINES CALLAO, PROTAGONISTS IN TELEMADRID
FEBRUARY 2025 CCL IN MEDIA CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our...
NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALA
ENERO 2025 EVENTS IN OUR SPACE NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALAOnce again this year, La Fábrica chose our emblematic Sala 1 space to hold the annual Notodofilmfest...
Other actions in Callao City Lights
ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the occasion of the launch of the new men's fragrance Le Sel d'Issey, Issey Miyake has launched a 3D...
BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTSBugaboo, the Dutch firm specialising in baby products, launches a campaign on the outdoor screens of Cines...
ALLIANZ INVITES US TO BE BRAVE IN CIRCUITO GRAN VÍA
MARCH 2025 Actions on our screens ALLIANZ INVITES US TO BE BRAVE IN CIRCUITO GRAN VÍATo start again is to be brave. Enjoy it'. This is the message of the campaign that Allianz has just launched on...