Special event by L’Oréal Paris at Callao City Lights to promote the new Revitalift Filler Glass Skin face mask and cream routine that the cosmetics company has just launched in Spain. A new beauty proposal to achieve a luminous, smooth and juicy-looking face that reflects light as if it were glass. The event, which took place in Madrid’s Plaza del Callao, was produced and developed by Prodigious Spain (Publicis) with the collaboration of Samplia.

For two hours, the public was able to see the results of applying these brand products on the Callao City Lights screen located in the square. Those who wanted to take part in this event simply had to enter the Samplia store, located next to the Callao Cinemas, to have their photo taken and then appear on the giant screen in the square. It was a very special moment to go viral and share on social media.

In addition, they could also take photos in a photo booth and receive a gift from the brand (serum, lipstick, etc.) from a ball machine located inside the space.