MAY 2023
Actions in our screens
LACOSTE SHOWS ‘IMPOSSIBLE ENCOUNTERS’ AT CALLAO CITY LIGHTS
To celebrate its 90th anniversary, Lacoste has launched a new campaign ‘Impossible encounters’ at Callao City Lights. Three creativities in which the French firm shows different groups of people wearing its clothes in other contexts, to represent the universality of its garments. A way of showing the diversity of styles and fashions that exist and the transversality of the brand throughout its 90 years of history.
Lacoste is present in the best golf club in Miami, but also in a mini-golf course in Marseille; in the suburbs of Paris or New York, at Roland Garros and in a tennis tournament in Seoul.
The campaign was carried out by the BETC agency and the media management was done by Group M.
Other events in Callao City Lights
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of...
FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO
APRIL 2024 EVENTS IN OUR SPACE FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAOCines Callao was the venue for the FC24 Virtual Championship powered by Mutua Madrid Open, a virtual...
CINES CALLAO PROTAGONIST IN RNE’S ‘CRÓNICA DE MADRID’
APRIL 2024 CCL IN THE MEDIA CINES CALLAO PROTAGONIST IN RNE'S 'CRÓNICA DE MADRID'.Our events director, Sergio Gómez, was on Radio Nacional de España 'Crónica de Madrid' to tell the details of the...
Other actions in Callao City Lights
MUGLER SHOWS THE ‘ALIEN EFFECT’ IN CALLAO CITY LIGTHS
APRIL 2024Actions on our screensMUGLER SHOWS THE 'ALIEN EFFECT' IN CALLAO CITY LIGTHSA giant female hand with sharp nails juts out of the screen of Cines Callao to grab the perfume bottle advertised...
ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES
APRIL 2024 Actions on our screens ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES Enterprise Mobility, the largest car hire company in the world, launches a campaign in Circuito Gran...
BURBERRY GODDESS BRINGS THE AFRICAN SAVANNAH TO THE GRAN VIA
APRIL 2024 Actions on our screens BURBERRY GODDESS BRINGS THE AFRICAN SAVANNAH TO THE GRAN VIA A woman runs barefoot through the African savannah accompanied by several lionesses. Her attitude...