MAY 2023
Actions in our screens
LACOSTE SHOWS ‘IMPOSSIBLE ENCOUNTERS’ AT CALLAO CITY LIGHTS
To celebrate its 90th anniversary, Lacoste has launched a new campaign ‘Impossible encounters’ at Callao City Lights. Three creativities in which the French firm shows different groups of people wearing its clothes in other contexts, to represent the universality of its garments. A way of showing the diversity of styles and fashions that exist and the transversality of the brand throughout its 90 years of history.
Lacoste is present in the best golf club in Miami, but also in a mini-golf course in Marseille; in the suburbs of Paris or New York, at Roland Garros and in a tennis tournament in Seoul.
The campaign was carried out by the BETC agency and the media management was done by Group M.
Other events in Callao City Lights
CINES CALLAO PREMIERES `JUMP WITH ME’, ITS FIRST MUSICAL
DECEMBER 2024Events in our spaceCINES CALLAO PREMIERES `JUMP WITH ME', ITS FIRST MUSICALSuccessful premiere of ‘Salta conmigo’, the first musical to premiere in the recent history of Cines Callao. A...
CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY)
DECEMBER 2024 Events in our space CINES CALLAO HOSTS THE PREVIEW OF ‘EL AÑO DEL RELEVO’ (THE YEAR OF THE RELAY) Cines Callao was the setting for the premiere of ‘El año del relevo’, a documentary...
JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENT
NOVEMBER 2024 EVENTS IN OUR SPACE JOAQUÍN CORTÉS, PROTAGONIST AT RED FUN EXPERIENCES EVENTThe Red Fun Experiences chose our space to unveil its new image. And it did it in style, with a stellar...
Other actions in Callao City Lights
FITUR ANNOUNCES ITS NEW EDITION, IN CALLAO CITY LIGHTS
ENERO 2025 Actions on our screens FITUR ANNOUNCES ITS NEW EDITION, IN CALLAO CITY LIGHTSThe international tourism fair Fitur has launched a campaign on the outdoor screens of Cines Callao to...
CINFA PROPOSES A SOLUTION TO THE RISKS OF WINTER, IN CIRCUITO GRAN VÍA
ENERO 2025 Actions on our screens CINFA PROPOSES A SOLUTION TO THE RISKS OF WINTER, IN CIRCUITO GRAN VÍANew Cinfa campaign on our large format screens. Under the slogan ‘Choose to be well, choose...
JAECOO 7 LANDS IN MADRID THANKS TO CIRCUITO GRAN VÍA
DECEMBER 2024Actions on our screensJAECOO 7 LANDS IN MADRID THANKS TO CIRCUITO GRAN VÍAJaecoo 7 PHEV, the new urban SUV manufactured in China, makes its presentation on the 15 screens of Circuito...