JANUARY 2021
Actions on our Screens
LA VIE EST BELLE DE LANCÔME ARRIVES TO CALLAO
Lancôme has carried out a spectacular 3D action to promote its La vie est belle perfume.
A smiling Julia Roberts, the face of the fragrance, approaches the screen as she walks along one of the bridges of the Seine River. The popular actress holds in her hands a mysterious box which, when opened, unfurls a sweet scent in the shape of a star constellation. The piece ends with a close-up of the perfume bottle turning on itself and surrounded by stars, which, thanks to the 3D effect, acquires a surprising corporeal appearance.
The campaign is the work of Publicis and has been designed in 3D by BCN Visuals.
La vie est belle is one of Lancôme’s most legendary perfumes. A hymn to optimism and the beauty of life, represented in the advert by the image of Julia Roberts.
This perfume was created by three of France’s leading perfumers (Olivier Polge, Dominique Ropio and Anne Flipo), inspired by the tart Le Succès, from the legendary Lenotre patisserie. One of the best-known Parisian sweets, it has given the perfume some of its most unique essences.
Named “le sourire de cristal” (the crystal smile), the perfume bottle evokes the curved lines of a smile in the heart of a crystal square.
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