With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair and reduce breakage, carried out a spectacular 3D action on the screens of Callao City Lights.

The piece started with the image of the product bottle approaching the screen until it seemed to protrude from it, while several drops of serum flew around it. The 3D effect was seen again when the bottle turned on itself and opened and closed again after pouring a drop of the product.

The campaign was managed by  Publicis Apex (Zenith).