The best sound is coming to the heart of Madrid. JBL is launching a campaign across the 15 screens of the Circuito Gran Vía to showcase its new JBL Live over-ear headphones. Featuring DJs Martin Garrix and BB, the advert highlights the colours available for the new products, which include advanced noise cancellation, dynamic sound drivers and a design focused on comfort. A vibrant campaign featuring zoom-style visual effects to highlight its stars.