ISDIN INSTALLS AN ARTIFICIAL BEACH IN CALLAO

In order to promote ISDIN Fusion Water Magic sunscreen, the skincare brand launched an advertising campaign on our screens at Callao Cinemas, which was combined with an original activation in the square: the installation of an artificial beach where visitors were offered a dermatological check-up to prevent skin cancer. A very appropriate setting to raise awareness of the importance of photoprotection, which lacked no detail: a beach bar, parasols, sun loungers and, of course, beach sand.

The initiative was carried out in collaboration with Fundación Piel Sana de la Academia Española de Dermatología y Venereología (AEDV).

Fusion Water Magic is an ultra-light, water-phase sunscreen for daily use that not only guarantees high protection against UV radiation but also provides intense hydration and is instantly absorbed. It is specially designed for outdoor activities with prolonged exposure to the sun.