OCTOBER 2021
Actions on our Screens
GOOGLE LENS INVITES THE PUBLIC TO TRANSLATE THE TEXTS THAT APPEAR ON THE SCREENS OF CALLAO CITY LIGHTS.
To demonstrate the possibilities of the Google Lens translation function, Google developed an action on the screens of Callao City Lights that allowed the public in the square and on Gran Vía to test the application’s functionality in situ.
Using phrases written in other languages (Greek, Armenian and Russian) alongside colloquial Spanish words (bocata, flipas and canteo), the action invited passers-by to use Google Lens to discover the meaning of the different phrases displayed on screen. The closing message read: ‘Translate almost any language with the Google Lens translator built into your phone’.
The action, planned by OMG, ran from 4 to 17 October, with the collaboration of smartphone manufacturer Xiaomi.
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