Advertising Screens archivos - Callao City Lights https://callaocitylights.es/en/advertising-screens/ Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre in the most visited square in Spain. Tue, 30 Jun 2026 11:42:29 +0000 en-US hourly 1 https://callaocitylights.es/wp-content/uploads/2020/07/cropped-icono-callaocitylights-32x32.png Advertising Screens archivos - Callao City Lights https://callaocitylights.es/en/advertising-screens/ 32 32 BOLLO BRINGS THE BEST OF SUMMER TO THE CIRCUITO GRAN VÍA https://callaocitylights.es/en/advertising-screens/bollo-brings-the-best-of-summer-to-the-circuito-gran-via/ Tue, 30 Jun 2026 11:42:29 +0000 https://callaocitylights.es/?p=29806 La entrada BOLLO BRINGS THE BEST OF SUMMER TO THE CIRCUITO GRAN VÍA se publicó primero en Callao City Lights.

]]>

JUNE 2026

Actions on our screens

BOLLO BRINGS THE BEST OF SUMMER TO THE GRAN VÍA CIRCUIT

‘This summer, you’re going to find out what’s really, really, really good.’ Frutas Bollo is making its debut on the Circuito Gran Vía with a very summery teaser campaign that invites viewers to focus on what’s truly good: its melons and watermelons. A refreshing advert to help beat the summer heat in the centre of Madrid.

Other events in Callao City Lights

Other actions in Callao City Lights

La entrada BOLLO BRINGS THE BEST OF SUMMER TO THE CIRCUITO GRAN VÍA se publicó primero en Callao City Lights.

]]> BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT https://callaocitylights.es/en/advertising-screens/brands-and-institutions-join-forces-for-the-papal-visit-on-the-gran-via-circuit/ Fri, 26 Jun 2026 10:35:06 +0000 https://callaocitylights.es/?p=29513 La entrada BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT se publicó primero en Callao City Lights.

]]>

JUNE 2026

Actions on our screens

 

BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT

To mark Pope Leo XIV’s visit to Madrid, a number of organisations and brands have displayed messages on our screens to welcome him or simply to make a subtle reference linking them to the event. Madrid City Council, Conelpapa.es,  the official website for Pope Leo XIV’s apostolic visit to Spain, Toledo Cathedral, which this year celebrates its 800th anniversary, and the Ale-Hop chain and the nutrition brand Yfood have all chosen our advertising spaces for this purpose.

Other events in Callao City Lights

Other actions in Callao City Lights

La entrada BRANDS AND INSTITUTIONS JOIN FORCES FOR THE PAPAL VISIT, ON THE GRAN VÍA CIRCUIT se publicó primero en Callao City Lights.

]]> NESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS https://callaocitylights.es/en/advertising-screens/nescafe-latte-cappuccino-a-touch-of-creativity-at-callao-city-lights/ Fri, 26 Jun 2026 10:34:50 +0000 https://callaocitylights.es/?p=29667 La entrada NESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

]]>

JUNE 2026

Actions on our screens

NESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS

‘At 30°C, Callao is “Latte”!’. Nescafé Latte Cappuccino turns Madrid’s heat into a clever play on words as part of its new campaign at Callao City Lights. Featuring two creative designs, the coffee brand is using this campaign to promote the consumption of its drink – made with 100% natural ingredients – to help beat the heat of recent days.

Other events in Callao City Lights

Other actions in Callao City Lights

La entrada NESCAFÉ LATTE CAPPUCCINO: A TOUCH OF CREATIVITY, AT CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

]]> GRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYS https://callaocitylights.es/en/advertising-screens/gran-via-shopping-district-showcase-for-amazon-prime-days/ Wed, 24 Jun 2026 12:48:08 +0000 https://callaocitylights.es/?p=29771 La entrada GRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYS se publicó primero en Callao City Lights.

]]>

JUNE 2026

Actions on our screens

GRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYS

Once again, Amazon is taking over our screens to announce its eagerly awaited Prime Days with great excitement. Four days, from 23 to 26 June, featuring the best deals on all kinds of products available on the platform. Following a countdown, the campaign comprises several adverts announcing the start and end of the promotion, as well as some of its star products.

Other events in Callao City Lights

Other actions in Callao City Lights

La entrada GRAN VÍA SHOPPING DISTRICT, SHOWCASE FOR AMAZON PRIME DAYS se publicó primero en Callao City Lights.

]]> TCL INVITES YOU TO EXPERIENCE THE WORLD CUP IN STYLE AT THE CIRCUITO GRAN VÍA https://callaocitylights.es/en/advertising-screens/tcl-invites-you-to-experience-the-world-cup-in-style-at-the-circuito-gran-via/ Tue, 23 Jun 2026 08:19:50 +0000 https://callaocitylights.es/?p=29756 La entrada TCL INVITES YOU TO EXPERIENCE THE WORLD CUP IN STYLE AT THE CIRCUITO GRAN VÍA se publicó primero en Callao City Lights.

]]>

JUNE 2026

Actions on our screens

TCL INVITES YOU TO EXPERIENCE THE WORLD CUP IN STYLE AT THE CIRCUITO GRAN VÍA

TCL is joining in the World Cup celebrations on the Gran Vía with a campaign in which the official sponsor of the Spanish national team invites people to ‘live it up’ at the biggest football event of the year. This slogan also serves to promote some of the brand’s flagship home appliances: televisions, washing machines, fridges and air conditioning units, to help people enjoy the World Cup to the full.

Other events in Callao City Lights

Other actions in Callao City Lights

La entrada TCL INVITES YOU TO EXPERIENCE THE WORLD CUP IN STYLE AT THE CIRCUITO GRAN VÍA se publicó primero en Callao City Lights.

]]> THE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTS https://callaocitylights.es/en/advertising-screens/the-world-cup-is-also-being-held-at-callao-city-lights/ Wed, 17 Jun 2026 08:37:30 +0000 https://callaocitylights.es/?p=29646 La entrada THE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

]]>

JUNE 2026

Actions on our screens

THE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTS

The World Cup is here, and with it come new advertising campaigns on our screens. In this case, it is Movistar, Adidas and Lenovo who are joining in with this global sporting event, each with their own campaigns on the outdoor screens at Cines Callao. Under the slogan ‘It’s for La Roja, it’s for everyone’, Movistar shows its support for the Spanish national team with an advert showcasing the epic efforts of some players through sequences generated by artificial intelligence (AI).

For its part, Adidas uses images of Pedri and Lamine Yamal in moments away from football, accompanied by the tagline ‘You got this’, whilst Lenovo is proud to be the Official Technology Partner of the FIFA World Cup, with a advert featuring former footballer David Beckham as an ambassador for the brand and its AI technology ahead of the World Cup.

Other events in Callao City Lights

Other actions in Callao City Lights

La entrada THE WORLD CUP IS ALSO BEING HELD AT CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

]]> BIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍA https://callaocitylights.es/en/advertising-screens/birkenstock-prides-itself-on-being-a-pioneer-at-the-circuito-gran-via/ Tue, 16 Jun 2026 07:33:49 +0000 https://callaocitylights.es/?p=29626 La entrada BIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍA se publicó primero en Callao City Lights.

]]>

JUNE 2026

Actions on our screens

BIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍA

Birkenstock is launching its first advertising campaign on our screens, showcasing its status as the pioneer in its category of footwear. Under the slogan ‘Copied since 1774’, the German brand has unveiled an advert on the 15 screens of the Circuito Gran Vía, showcasing some of its sandal and clog designs that many others have been imitating for centuries.

Other events in Callao City Lights

Other actions in Callao City Lights

La entrada BIRKENSTOCK PRIDES ITSELF ON BEING A PIONEER AT THE CIRCUITO GRAN VÍA se publicó primero en Callao City Lights.

]]> CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRE https://callaocitylights.es/en/advertising-screens/civitatis-is-promoting-its-egypt-tour-at-the-gran-via-shopping-centre/ Thu, 11 Jun 2026 06:36:52 +0000 https://callaocitylights.es/?p=29567 La entrada CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRE se publicó primero en Callao City Lights.

]]>

JUNE 2026

Actions on our screens

 

CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRE

Civitatis’s new campaign is running on the 15 screens of the Gran Vía Circuit. This time, it’s promoting its trips to Egypt and the more than 120 activities on offer there. Under the slogan ‘Make the most of your trip’, the travel platform displays images of the destination and highlights the score achieved by its offering – 9.1 out of 10 – based on customer reviews.

Other events in Callao City Lights

Other actions in Callao City Lights

La entrada CIVITATIS IS PROMOTING ITS EGYPT TOUR AT THE GRAN VÍA SHOPPING CENTRE se publicó primero en Callao City Lights.

]]> ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUIT https://callaocitylights.es/en/advertising-screens/ale-hop-pays-tribute-to-the-papal-visit-on-the-gran-via-circuit/ Mon, 08 Jun 2026 11:04:58 +0000 https://callaocitylights.es/?p=29493 La entrada ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUIT se publicó primero en Callao City Lights.

]]>

JUNE 2026

Actions on our screens

 

ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUIT

Brands are quick to jump on the bandwagon and, whenever the opportunity arises, they try to tie in with major events to capture the public’s attention. To coincide with the Pope’s visit to Madrid, Ale-Hop has launched a 3D display on the Gran Vía, where the cow that serves as the chain’s mascot seems to be leaping off the screen. The slogan: ‘Habemus Ale-Hop muuuuy cerca de aquí’ (We have Ale-Hop very close by), a charming reinterpretation of the phrase used in the official announcement of the new pontiff.

Other events in Callao City Lights

Other actions in Callao City Lights

La entrada ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUIT se publicó primero en Callao City Lights.

]]> YFOOD USES PROVERBS AND HUMOUR IN CALLAO CITY LIGHTS https://callaocitylights.es/en/advertising-screens/callao-city-lights-the-setting-for-yfoods-new-campaign/ Wed, 03 Jun 2026 14:10:51 +0000 https://callaocitylights.es/?p=29468 La entrada YFOOD USES PROVERBS AND HUMOUR IN CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

]]>

JUNE 2026

Actions on our screens

 

YFOOD USES PROVERBS AND HUMOUR IN CALLAO CITY LIGHTS

‘Madrid, you reach heaven without going hungry’. To coincide with the Pope’s visit to Spain, Yfood s launching a campaign on the outdoor screens at Cines Callao to promote the benefits of its smoothies. In this advert, the nutrition brand uses humour and a local nod to introduce its chocolate-flavoured smoothie, putting a new spin on one of the capital’s best-known sayings.

Other events in Callao City Lights

Other actions in Callao City Lights

La entrada YFOOD USES PROVERBS AND HUMOUR IN CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

]]>