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DOOH: THE MOST CREATIVE, VISIBLE AND UP-TO-DATE MEDIUM

ESTUDIO IAB

ESTUDIO IAB

FEBRUARY 2023

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DOOH: THE MOST CREATIVE, VISIBLE AND UP-TO-DATE MEDIUM

DOOH advertising is more impactful than other media, its content is more creative, up to date and encourages more buying.

 

Source: IAB Spain DOOH 2023 Annual Study.

 

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