The Formula 1 Grand Prix in Madrid is warming up in the city centre. The Williams team has chosen Callao City Lights to bring all the excitement of the race to the public. Thousands of fans gathered last Tuesday in Plaza del Callao to welcome Carlos Sainz, Williams driver and ambassador for the Madrid circuit, who opened the team’s fan zone, set up in Callao, by unveiling a full-scale prototype of the FW48 single-seater.

As part of the campaign, the outdoor screens at Callao City Lights broadcast live highlights of the action taking place in the square, extending the experience to the thousands of pedestrians passing through Callao.

A 360° campaign combining a major event in Callao Square, live broadcasts and advertising on the large-format screens at Cines Callao, alongside a full programme of experiences inside the building, which is celebrating its centenary this year.