Callao City Lights, the brand under which the large format digital screens located on the façades of Callao Cinemas are marketed, strengthens its commercial area with the recruitment of Marta Bustos, as account executive.

Marta comes from Exterion Media (formerly CBS Outdoor) where she has worked for the last 13 years in different positions, most recently as head of agencies and direct client development. She began her professional career in 2002, in the commercial department of Publidinamic and has also worked at Grupo Editorial Kunzer, as an account manager at PVD (professional magazine for the IT and communications sector).

She holds a degree in Business Administration and Management from the Universidad Autónoma de Madrid and a Master’s degree in Tourism Business Management (ICADE).

In her new position, Marta will help to attract new business, promoting the qualities of the Callao City Lights digital screens, located in the Plaza del Callao, the most visited square in Spain and the third busiest in Europe. These supports are a benchmark in the market, both in terms of image quality and innovation (3D, augmented reality, OnAir technology, live broadcasts, retargeting, interactivity, contextualised creativity…).

“The incorporation of Marta to Callao City Lights comes to reinforce our work in the marketing of the outdoor screens of Callao Cinemas. Her long experience in the outdoor environment will bring great value to the company”, says Gorka Pagazaurtundua, commercial director of Callao City Lights.