We are once again joining Earth Hour, the largest global initiative in defence of the environment promoted by WWF. Like other emblematic buildings around the world, the Callao Cinemas will switch off its exterior screens on Saturday 23 March for one hour, from 20:30 to 21:30, after a countdown synchronised with the rest of the countries. And from Monday 18th until that same Saturday, we will broadcast the WWF campaign created to invite the population to join the initiative, in solidarity with nature and to fight against climate change.

Likewise, seconds before the blackout, we will broadcast a countdown to synchronise with the rest of the buildings and places in the world that collaborate with Earth Hour.

The campaign that will be broadcast until then will invite citizens to connect with Nature and move for the Planet, adding KMPORELPLANETA, as a symbolic challenge, with the aim of surpassing, before 25 March, the 7 laps of the Planet achieved last year in the first edition of this movement.