Thirteen years of commitment to the fight against breast cancer. Solán de Cabras and the Spanish Association Against Cancer are presenting a new edition of ‘Reflejo de un Compromiso’, an initiative that places emotional support for patients and their families at the heart of its message.

From 17 to 19 October, the screens at Callao City Lights will be transformed into a huge digital mural of flowers of solidarity, a collective work created by the artist Lulu Figueroa and digitally developed by No.mad. Each financial contribution will be represented by a new flower, causing this installation to grow – symbolising the power of small gestures and the importance of supporting those who need it most.

To take part, a donation point will be set up at Cines Callao from 15 to 19 October, where anyone can make direct donations to the Solán de Cabras project in partnership with the Spanish Association Against Cancer, with all proceeds going directly to the organisation.

The initiative, launched at Cines Callao alongside Amaia Salamanca, Kira Miró, Álex González, Maxi Iglesias and Cris Dyaz, will raise awareness of a cause that aims to raise funds for psychological support for patients and their families.