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CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%

Belen Merino
callao-datos

callao-datos

NOVEMBER 2021

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OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%

 

WEB_EN-OCTUBRE_2021

The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased to 2.6 million unique users, 31% more than in September.

The audience was made up of women (52%) and men (48%), mostly over 26 years old, with an average economic level (59%) and living in the province of Madrid. An audience interested in entertainment (31%) and sports (21%) and which especially uses applications such as Telegram (38%) and Google Meet (20%) -in addition to Whatsapp, which is understood to be used by almost everyone-.

This is the result of data collected by Infinia Mobile in the area of influence of the Callao City Lights screens, between 1 and 31 October 2021.

 

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