NOVEMBER 2021
Actions on our screens
OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%
The impact of our screens continues to grow. Last October they increased by 47.5% compared to the previous month, reaching 13.4 million impacts. The audience also increased to 2.6 million unique users, 31% more than in September.
The audience was made up of women (52%) and men (48%), mostly over 26 years old, with an average economic level (59%) and living in the province of Madrid. An audience interested in entertainment (31%) and sports (21%) and which especially uses applications such as Telegram (38%) and Google Meet (20%) -in addition to Whatsapp, which is understood to be used by almost everyone-.
This is the result of data collected by Infinia Mobile in the area of influence of the Callao City Lights screens, between 1 and 31 October 2021.
Other events in Callao City Lights
THE PREMIERE OF ‘LA MÁS GRANDE’ AT CINEMAS IN CALLAO
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CALLAO CITY LIGHTS HOSTS THE MUJERHOY FUTURA UNLOCKED AWARDS
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COLOR WOW AND CHRIS APPLETON DAZZLE AT CINES CALLAO WITH A BEAUTY MASTERCLASS
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Other actions in Callao City Lights
CIRCUITO GRAN VÍA SEES ITS IMPRESSIONS NUMBERS RISE BY 8% IN THE FIRST HALF OF 2026
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LAST CHANCE TO TRAVEL WITH WIZZ AIR FROM CALLAO AND LOPE DE VEGA!
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PRIDE IS ALSO CELEBRATED ON THE SCREENS OF CALLAO CITY LIGHTS
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