FIFA and the Supreme Committee of Qatar chose the Callao City Lights screens, located outside the Callao Cinemas in Madrid, as the only media platform to make the official logo of the Football World Cup Qatar 2022 known in Spain. The emblem was presented simultaneously on the facades of the main buildings and other landmarks in 25 countries around the world. Specifically, at 19.22 (Spanish local time) on 3 September, the day on which Qatar’s independence is commemorated.