The campaign, created specifically for broadcast at Callao City Lights, has been planned by PHD Spain. The action began on 30 August and will run until 12 September.

The name of the ŠKODA ENYAQ iV comes from the Irish word Enya, which in Gaelic means ‘source of life’. Its ‘Q’ finish follows the trend set by other models from the company, such as the ŠKODA KAROQ, ŠKODA KAMIQ and ŠKODA KODIAQ.

“Once again, 3D creativity makes a spectacular action possible at Callao City Lights. An effect that is magnified thanks to the size of our two digital screens, located outside the Callao Cinemas (102 m2 and 130 m2), and their location in the middle of Callao square, the most visited square in Spain,” says Gorka Pagazaurtundua, commercial director of Callao City Lights.

According to Fidel Jiménez de Parga, ŠKODA’s general manager in Spain, the aim is to “increase our presence in the electric vehicle market and help to strengthen our brand image”. The aim is to provide a “more emotional, more committed and current look; a reflection that encourages us to move forward not only physically, but also as people and as a society,” says Miguel Piwko, marketing director.