SEPTEMBER 2021
CCL IN THE MEDIA
“AT DOOH, CREATIVITY IS AT THE HEART OF THE STRATEGY”
Interview in Periodico PublicidAD to GORKA PAGAZAURTUNDUA and BELÉN MERINO, commercial director and marketing manager, respectively, in Callao City Lights.
Gorka Pagazazaurtundua and Belén Merino, Commercial Director and Head of Marketing, respectively, at Callao City Lights star on the cover of September, the month in which PeriódicoPublicidAD celebrates its annual DOOH Forum. Callao Square is the busiest square in Spain and the third most visited in Europe, behind Piccadilly Circus and the Louvre, which is a benefit to which is added the size of its digital screens and the place where they are located, the facades of the Callao Cinemas, an emblematic building in Madrid built in 1926.
After a year of unprecedented pandemic in which the Outdoor sector was the most damaged during the confinement, Callao has opted for new formats and the use of technology has allowed them to improve retargeting as well as the creative possibilities on their screens.
Source: Periodico PublicidAD
Text and photos: Ana Motilla Blanch
Other events in Callao City Lights
A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMAS
MAY 2025EVENTS IN OUR SPACE A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMASThe Star Wars universe is back on the big screen! Cines Callao was the venue chosen by Disney to kick...
STARBUCKS BRINGS ITS PARTNERS TOGETHER AT CALLAO CITY LIGHTS
MAY 2026EVENTS IN OUR SPACE STARBUCKS BRINGS ITS PARTNERS TOGETHER AT CALLAO CITY LIGHTSStarbucks, the world’s leading coffee roaster and retailer and a brand operated by Alsea in Spain since 2018,...
CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’
APRIL 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’Once again, Callao was the scene of a fan frenzy. Hundreds of fans gathered outside our cinemas to welcome the stars of...
Other actions in Callao City Lights
JBL UNVEILS ITS NEW LIVE HEADPHONES AT CIRCUITO GRAN VÍA
MAY 2026Actions on our screens JBL UNVEILS ITS NEW LIVE HEADPHONES AT CIRCUITO GRAN VÍAThe best sound is coming to the heart of Madrid. JBL is launching a campaign across the 15 screens of the...
CALVIN KLEIN’S EUPHORIA AND ROSALÍA INVITE AUDIENCES TO SHOW THEIR MOST SENSUAL SIDE AT CALLAO CITY LIGHTS
APRIL 2026Actions on our screensCALVIN KLEIN’S EUPHORIA AND ROSALÍA INVITE AUDIENCES TO SHOW THEIR MOST SENSUAL SIDE AT CALLAO CITY LIGHTSThe iconic Euphoria fragrance takes another step forward in...
NESPRESSO LAUNCHES VERTUO UP WITH DUA LIPA ON GRAN VÍA
MAY 2026Actions on our screensNESPRESSO LAUNCHES VERTUO UP WITH DUA LIPA ON GRAN VÍA‘Every coffee, a new world’. This is the slogan at the heart of the campaign that Nespresso has just launched on...