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“AT DOOH, CREATIVITY IS AT THE HEART OF THE STRATEGY”.

Belen Merino
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SEPTEMBER 2021

CCL IN THE MEDIA

 

“AT DOOH, CREATIVITY IS AT THE HEART OF THE STRATEGY”

Interview in Periodico PublicidAD to GORKA PAGAZAURTUNDUA and BELÉN MERINO, commercial director and marketing manager, respectively, in Callao City Lights.

 

Gorka Pagazazaurtundua and Belén Merino, Commercial Director and Head of Marketing, respectively, at Callao City Lights star on the cover of September, the month in which PeriódicoPublicidAD celebrates its annual DOOH Forum. Callao Square is the busiest square in Spain and the third most visited in Europe, behind Piccadilly Circus and the Louvre, which is a benefit to which is added the size of its digital screens and the place where they are located, the facades of the Callao Cinemas, an emblematic building in Madrid built in 1926.

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After a year of unprecedented pandemic in which the Outdoor sector was the most damaged during the confinement, Callao has opted for new formats and the use of technology has allowed them to improve retargeting as well as the creative possibilities on their screens.

Source: Periodico PublicidAD

Text and photos: Ana Motilla Blanch

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