‘There are gifts without wrapping’. This is the slogan that presides over the campaign that Alhambra Reserva 1925 has launched on the 15 screens of Circuito Gran Vía to invite people to enjoy it during the festive season. A piece in which the beer shows all its splendour through a succession of images that begin with the journey of a drop through the trunk of a fir tree and the bottle of beer itself, concluding with the latter resting among the branches of the tree.