JUNE 2026
Actions on our screens
ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUIT
Brands are quick to jump on the bandwagon and, whenever the opportunity arises, they try to tie in with major events to capture the public’s attention. To coincide with the Pope’s visit to Madrid, Ale-Hop has launched a 3D display on the Gran Vía, where the cow that serves as the chain’s mascot seems to be leaping off the screen. The slogan: ‘Habemus Ale-Hop muuuuy cerca de aquí’ (We have Ale-Hop very close by), a charming reinterpretation of the phrase used in the official announcement of the new pontiff.
Other events in Callao City Lights
CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO
SEPTEMBER 2026Events at our venue CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO More than 300 industry professionals gathered at our venue to attend the “Tardeo MICE...
ATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIX
SEPTEMBER 2026360º EVENTSATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIXFormula 1 has returned to Madrid, and the Atlassian Williams F1 Team has chosen Callao...
CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE
SEPTEMBER 2026Actions on our screens CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONEThe Formula 1 Grand Prix in Madrid is warming up in the city centre. The Williams team has...
Other actions in Callao City Lights
TOTAL ENERGIES INVITES YOU TO EMBRACE ENERGY WITH COMMON SENSE AT THE CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screensTOTAL ENERGIES INVITES YOU TO EMBRACE ENERGY WITH COMMON SENSE AT THE CIRCUITO GRAN VÍAFeaturing Totie, the endearing animated character who has been fronting...
SEPHORA UNVEILS ITS NEW MASCARA AT CIRCUITO GRAN VÍA
SEPTEMBER 2026Actions on our screens SEPHORA UNVEILS ITS NEW MASCARA AT CIRCUITO GRAN VÍASephora is back on our screens! This time, to launch its new mascara: IT’S A STRETCH, offering volume and...
ATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIX
SEPTEMBER 2026360º EVENTSATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIXFormula 1 has returned to Madrid, and the Atlassian Williams F1 Team has chosen Callao...