JUNE 2026
Actions on our screens
ALE-HOP PAYS TRIBUTE TO THE PAPAL VISIT ON THE GRAN VÍA CIRCUIT
Brands are quick to jump on the bandwagon and, whenever the opportunity arises, they try to tie in with major events to capture the public’s attention. To coincide with the Pope’s visit to Madrid, Ale-Hop has launched a 3D display on the Gran Vía, where the cow that serves as the chain’s mascot seems to be leaping off the screen. The slogan: ‘Habemus Ale-Hop muuuuy cerca de aquí’ (We have Ale-Hop very close by), a charming reinterpretation of the phrase used in the official announcement of the new pontiff.
Other events in Callao City Lights
PREMIERE OF ‘SEEKER’ AT CINES CALLAO
MAY 2026EVENTS IN OUR SPACE PREMIERE OF ‘SEEKER’ AT CINES CALLAOScreen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and...
CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’
MAY 2025EVENTS IN OUR SPACE CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’Disney chose our venue to host the premiere of *The Devil Wears Prada 2*, one of the...
A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMAS
MAY 2025EVENTS IN OUR SPACE A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMASThe Star Wars universe is back on the big screen! Cines Callao was the venue chosen by Disney to kick...
Other actions in Callao City Lights
YFOOD USES PROVERBS AND HUMOUR IN CALLAO CITY LIGHTS
JUNE 2026Actions on our screens YFOOD USES PROVERBS AND HUMOUR IN CALLAO CITY LIGHTS‘Madrid, you reach heaven without going hungry’. To coincide with the Pope’s visit to Spain, Yfood s launching a...
EUROFIRMS PROMOTES ITS SERVICES AT CALLAO CITY LIGHTS
JUNE 2026Actions on our screens EUROFIRMS PROMOTES ITS SERVICES AT CALLAO CITY LIGHTS‘While others read CVs, we find people.’ This is the slogan behind the campaign launched by Eurofirms, a Spanish...
MADRID CITY COUNCIL WELCOMES THE POPE ON THE GRAN VÍA
MAY 2026Actions on our screens MADRID CITY COUNCIL WELCOMES THE POPE ON THE GRAN VÍAMadrid City Council has launched an official campaign on the 15 screens of the Gran Vía Circuit to welcome Pope...