The Asociación Española contra el Cáncer  (AECC) has launched its new awareness campaign which has been displayed on the screens of Callao City Lights with this message: “You can’t choose between mum or dad. Cancer does. 1 in 2 people will get cancer in their lifetime. Choose #TodosContraelCáncer to reach a 70% survival rate”.

The action, which has been carried out by LLYC, is based on the fact that cancer is the most important socio-health problem in the world and it is estimated that by 2030 there will be 21.6 million new cases – more than 330,000 in the case of Spain, with a diagnosis every 1.8 minutes. This means that 1 in 3 women and 1 in 2 men will have this disease during their lifetime, according to data from the Cancer Observatory.

The aim of this work is to communicate this reality in order to raise public awareness of its importance and to appeal to economic, social and political agents to make progress in prevention, early diagnosis and research in order to achieve a 70% survival rate by 2030.