MAY 2022

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ADIDAS PAYS TRIBUTE TO REAL MADRID’S CHAMPIONS LEAGUE SUCCESS

Nothing is impossible. Adidas celebrates Real Madrid’s progression to the Champions League final with a creative in the context of Callao City Lights. The Merengue team managed to turn the scoreline around in the last minutes of the semi-final of the competition against Manchester City. A feat that the sports brand wanted to celebrate by associating it with the slogan that has presided over its advertising for years.

Adidas rinde homenaje a la proeza del Real Madrid en la Champions League

Round of 16, impossible. Quarter-finals, impossible. Semi-finals, impossible. #ImpossibleIsNothing’. So reads the piece created for the occasion, presided over by the image of a jubilant Benzema after scoring a goal.

GroupM media management.

Other events in Callao City Lights

FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO

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CINES CALLAO PROTAGONIST IN RNE’S ‘CRÓNICA DE MADRID’

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