Site icon Callao City Lights

ADIDAS ORIGINALS WITH FILIPPO GHISLERI AT GRAN VÍA CIRCUIT

Belen Merino
ADIDAS CIRCUITO GRAN VÍA

ADIDAS CIRCUITO GRAN VÍA

SEPTEMBER 2022

Actions on our Screens

ADIDAS ORIGINALS WITH FILIPPO GHISLERI AT GRAN VÍA CIRCUIT

To promote its proposals for the new season, Adidas Originals has launched a colourful campaign in Circuito Gran Vía with the collaboration of the Italian digital artist Filippo Ghisleri. The sports brand has used the 15 screens located outside Cines Callao and the Lope de Vega, Coliseum and Rialto theatres in an action that includes 3 different creativities.

ADIDAS ORIGINALS CON FILIPPO GHISLERI EN CIRCUITO GRAN VÍA
The main piece features a futuristic character walking down a catwalk with colourful background images of different clothing and footwear items that have been iconic throughout the brand’s history. Under the slogan ‘Reinventing the past, creating the future, defining a new era of originality’, the other two pieces feature the Adidas logo, one with a blue background and the other with a white background, which appears as if it were a balloon passing in front of the screens.

Dimensional walk’, as this work is called, represents the past and future of Adidas with a journey through some of its most emblematic moments towards a new future yet to be discovered.

The media management of this action has been in charge of Mediacom Barcelona (GroupM).

Other events in Callao City Lights

CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’

APRIL 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’Once again, Callao was the scene of a fan frenzy. Hundreds of fans gathered outside our cinemas to welcome the stars of...

Other actions in Callao City Lights

ICÓNICA FEST FILLS THE GRAN VÍA WITH MUSIC

MAY 2026Actions on our screens ICÓNICA FEST FILLS THE GRAN VÍA WITH MUSICIcónica Santalucía Sevilla Fest has launched a campaign on the Gran Vía to announce some of the stars who will headline this...

Exit mobile version