3D Campaigns archivos - Callao City Lights https://callaocitylights.es/en/3d-campaigns/ Venue for Events, Large Scale Outdoor Digital Advertising and Cinema Theatre in the most visited square in Spain. Wed, 30 Sep 2026 14:09:28 +0000 en-US hourly 1 https://callaocitylights.es/wp-content/uploads/2020/07/cropped-icono-callaocitylights-32x32.png 3D Campaigns archivos - Callao City Lights https://callaocitylights.es/en/3d-campaigns/ 32 32 TOTAL ENERGIES INVITES YOU TO EMBRACE ENERGY WITH COMMON SENSE AT THE CIRCUITO GRAN VÍA https://callaocitylights.es/en/advertising-screens/total-energies-invites-you-to-embrace-energy-with-common-sense-at-the-circuito-gran-via/ Tue, 22 Sep 2026 13:59:04 +0000 https://callaocitylights.es/?p=30671 La entrada TOTAL ENERGIES INVITES YOU TO EMBRACE ENERGY WITH COMMON SENSE AT THE CIRCUITO GRAN VÍA se publicó primero en Callao City Lights.

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SEPTEMBER 2026

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TOTAL ENERGIES INVITES YOU TO EMBRACE ENERGY WITH COMMON SENSE AT THE CIRCUITO GRAN VÍA

Featuring Totie, the endearing animated character who has been fronting Total Energies’ communications for the past few days, the energy company is launching a campaign across the 15 screens of the Circuito Gran Vía, inviting people to embrace energy with common sense.

A 3D animation designed to highlight the brand’s positioning through a message tailored to the screens on which it is shown: “Energy with common sense is so vast it doesn’t even fit on this screen. At last, energy that’s accessible, affordable and easy to understand.”

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La entrada TOTAL ENERGIES INVITES YOU TO EMBRACE ENERGY WITH COMMON SENSE AT THE CIRCUITO GRAN VÍA se publicó primero en Callao City Lights.

]]> MCDONALD’S UNVEILS ITS NEW BIG ARCH WITH A 3D DISPLAY AT CALLAO CITY LIGHTS https://callaocitylights.es/en/advertising-screens/mcdonalds-unveils-its-new-big-arch-with-a-3d-display-at-callao-city-lights/ Thu, 03 Sep 2026 10:18:28 +0000 https://callaocitylights.es/?p=30545 La entrada MCDONALD’S UNVEILS ITS NEW BIG ARCH WITH A 3D DISPLAY AT CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

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SEPTEMBER 2026

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MCDONALD’S UNVEILS ITS NEW BIG ARCH WITH A 3D DISPLAY AT CALLAO CITY LIGHTS

McDonald’s has once again chosen our screens, this time to announce the launch of its new Big Arch, designed for those who are really craving the brand’s flavour. A 3D campaign featuring the new burger, which seems to pop out of the screens, and which ends with a specific nod to the city: ‘Madrid is best enjoyed on a full stomach’.

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La entrada MCDONALD’S UNVEILS ITS NEW BIG ARCH WITH A 3D DISPLAY AT CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

]]> PURINA INVITES YOU TO FEED YOUR PETS LIKE A ‘PRO’ AT CALLAO CITY LIGHTS https://callaocitylights.es/en/advertising-screens/purina-invites-you-to-feed-your-pets-like-a-pro-at-callao-city-lights/ Wed, 22 Apr 2026 08:23:21 +0000 https://callaocitylights.es/?p=28817 La entrada PURINA INVITES YOU TO FEED YOUR PETS LIKE A ‘PRO’ AT CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

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APRIL 2026

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PURINA INVITES YOU TO FEED YOUR PETS LIKE A ‘PRO’ AT CALLAO CITY LIGHTS

Purina has launched a 3D campaign at Callao City Lights to encourage us to feed our pets like professionals, by choosing expert, balanced nutrition, such as that offered by Purina Pro Plan. Under the slogan ‘Like a pro’, the campaign consists of two elements in which the 3D effect is achieved: firstly, when a dog approaches the screen to eat from a bowl, and secondly, when a tennis ball appears to break through the screen’s glass.

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]]> STUNNING 3D DISPLAY OF ZADIG L’INTENSE AT CALLAO CITY LIGHTS https://callaocitylights.es/en/advertising-screens/stunning-3d-display-of-zadig-lintense-at-callao-city-lights/ Tue, 24 Mar 2026 09:11:56 +0000 https://callaocitylights.es/?p=28651 La entrada STUNNING 3D DISPLAY OF ZADIG L’INTENSE AT CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

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MARCH 2026

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STUNNING 3D DISPLAY OF ZADIG L’INTENSE AT CALLAO CITY LIGHTS

To mark the launch of Zadig L’Intense, the new fragrance from Zadig & Voltaire Parfums, Shiseido has unveiled a new campaign on the outdoor screens at Cines Callao. It features a spectacular 3D display in which the winged perfume bottle emerges from a pond, appearing as though it is about to pop out of the screens.

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]]> PUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍA https://callaocitylights.es/en/advertising-screens/puig-and-jean-paul-gaultier-bring-a-breath-of-fresh-air-to-the-screens-at-circuito-gran-via/ Thu, 19 Mar 2026 15:46:59 +0000 https://callaocitylights.es/?p=28548 La entrada PUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍA se publicó primero en Callao City Lights.

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MARCH 2026

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PUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍA

A wave of aromatic and spicy freedom sweeps through Madrid’s Gran Vía. This is the new campaign that Puig has just launched on the 15 screens of the Circuito Gran Vía, to mark the launch of the limited edition of Le Male in Blue, the new men’s fragrance by Jean Paul Gaultier. A striking and refreshing 3D installation in the heart of Madrid that also features another creative piece starring a tattooed sailor steering a ship on the high seas.

The campaign was supported by a Samplia pop-up on Gran Vía, where products were on display and visitors could get small tattoos and receive samples of the fragrance.

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La entrada PUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍA se publicó primero en Callao City Lights.

]]> NESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAO https://callaocitylights.es/en/advertising-screens/nestea-brings-a-flood-of-berries-to-plaza-del-callao/ Wed, 18 Mar 2026 08:40:46 +0000 https://callaocitylights.es/?p=28529 La entrada NESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAO se publicó primero en Callao City Lights.

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MARCH 2026

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NESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAO

To mark the launch of its new red berry flavour, Nestea is launching a new campaign on the screens at Callao City Lights. It’s a colourful display in which the soft drink can emerges from a basket full of red berries, creating a spectacular 3D effect.

The campaign was complemented by a product sampling event at the Samplia store in Plaza del Callao. Upon showing the QR code from the Samplia app for this promotion, customers received a free can of Nestea Red Berries and also had the chance to win a surprise prize from a prize pool (T-shirts, tote bags, etc.).

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]]> BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRID https://callaocitylights.es/en/advertising-screens/byd-surprises-in-callao-city-lights-with-a-3d-display-of-its-new-plug-in-hybrid/ Tue, 03 Mar 2026 10:02:02 +0000 https://callaocitylights.es/?p=28382 La entrada BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRID se publicó primero en Callao City Lights.

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DECEMBER 2025

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BYD SURPRISES IN CALLAO CITY LIGHTS WITH A 3D DISPLAY OF ITS NEW PLUG-IN HYBRID

BYD has chosen the heart of Madrid as the setting to announce its new launch in Spain. The Asian car manufacturer has launched a special campaign on the outdoor screens of Callao City Lights to present the new ATTO 2 DM-i, a compact plug-in hybrid SUV positioned as one of the brand’s most ambitious projects for 2026, to the Spanish market.

Under the slogan “It’s not a car, it’s a BYD”, the campaign, the brand’s first at Callao City Lights, included a spectacular 3D piece that was broadcast exclusively on the outdoor screens of the Callao Cinemas for several hours over the weekend. In addition, the brand has complemented this launch with a CGI on social media that can now be seen on the brand’s channels. The design and creation of both pieces was carried out by No-Mad Project.

In the 3D piece, the mysterious opening of some doors gives way to the new vehicle that seems to appear on the screens, in an urban setting, with Madrid’s iconic four towers as a backdrop. The scene is recreated in the CGI, this time with the car falling from the Callao screen to the square where an electric charging point is located. The piece is now also available on digital media.

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]]> PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS https://callaocitylights.es/en/advertising-screens/parmigiano-reggiano-on-display-in-3d-at-callao-city-lights/ Tue, 02 Dec 2025 15:18:51 +0000 https://callaocitylights.es/?p=27598 La entrada PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

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DECEMBER 2025

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PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS

‘Bigger, together’. This is the slogan that headlines the 3D campaign that Parmigiano Reggiano has launched on Callao City Lights screens. In this piece, to promote group consumption of this delicious Italian cheese, guests at a gathering try pieces of it until one of them decides to break one off, sending pieces flying through the air.

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]]> ALCARAZ STARS IN DANONE’S 3D CAMPAIGN FOR YOPRO, IN CALLAO CITY LIGHTS https://callaocitylights.es/en/advertising-screens/alcaraz-stars-in-danones-3d-campaign-for-yopro-in-callao-city-lights/ Wed, 15 Oct 2025 14:57:02 +0000 https://callaocitylights.es/?p=27088 La entrada ALCARAZ STARS IN DANONE’S 3D CAMPAIGN FOR YOPRO, IN CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

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OCTOBER 2025

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ALCARAZ STARS IN DANONE’S 3D CAMPAIGN FOR YOPRO, IN CALLAO CITY LIGHTS

Even the best in the world can improve in some way. Carlos Alcaraz stars in the campaign that Danone has launched at Callao City Lights to present the new range of Yopro, its line of high-protein dairy products to complement a post-workout diet. A striking 3D piece in which the tennis player appears to break the glass of the screens while playing golf.

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]]> DISNEY + ANNOUNCES THE ARRIVAL OF “ALIEN PLANET EARTH” AT CALLAO CITY LIGHTS https://callaocitylights.es/en/advertising-screens/disney-announces-the-arrival-of-alien-planet-earth-at-callao-city-lights/ Thu, 14 Aug 2025 08:40:15 +0000 https://callaocitylights.es/?p=26461 La entrada DISNEY + ANNOUNCES THE ARRIVAL OF “ALIEN PLANET EARTH” AT CALLAO CITY LIGHTS se publicó primero en Callao City Lights.

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AUGUST 2025

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DISNEY + ANNOUNCES THE ARRIVAL OF “ALIEN PLANET EARTH” AT CALLAO CITY LIGHTS

Disney+ makes a striking move at Callao City Lights to announce the premiere of the new science fiction series “Alien Planet Earth”. A terrifying creature seems to leap out of the screen thanks to the 3D effect of this spectacular piece, which will surprise audiences in Callao and Gran Vía in the coming days. Set in the “Alien” universe, the prequel to Ridley Scott’s hit film will premiere on the platform on 13 August.

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